Every woman's comfort
Soft is the whole idea
Our name means soft: gentle to the touch and easy on the skin. That is what we want every piece to feel like the moment you put it on.
Mulaima started on Instagram with one simple promise: lingerie that fits well, feels good all day, and arrives at your door without fuss.
Shopping for lingerie should be private and simple. That's why every order ships in plain, discreet packaging, delivery is free in Lahore, we deliver anywhere in Pakistan, and you only pay when the parcel is in your hands.
Our collections cover everyday lace, seamless sets for under fitted clothes, colour-block sets, nightwear and bundles for the bride.
Explore the collections